Sunday February 3rd, on RTL4, the programme 'Wist je dat?' (Did you know?) was transmitted. In this episode there was an item about the safe transport of children in the car. An interesting item where the safety of these products for your child, the rules for use and how these products are tested was investigated in depth.
Some of the recordings took place in the Dorel Europe showroom, the real brain behind the brands Maxi-Cosi and Quinny. In this episode there was a lovely shot of the shop-in-shop that Dorel and Tchai have developed together for Maxi-Cosi.
The shop-in-shop consists of a wall presentation and an innovative podium with a demonstration unit where the car seats and accessories for Maxi-Cosi can be presented. The product layout is so well thought out that it is child’s play for parents to make a choice out of the various types of car seats per age category.