Harbor Launches in-TRAC™March 9, 2009 – Grand Haven, Michigan - Harbor Industries, Inc. has developed a new interactive system for conveying product messaging. At Harbor, we realize providing a clear message is imperative to increasing brand success. The in-TRAC™ system was developed as a means to solving this issue. The in-TRAC™ system (patent pending) is a sliding interactive LCD monitor that changes information as it is moved in front of different products. The monitor slides on a powered 12 V DC rail allowing the consumer to receive desired product messaging. If additional information is needed, the consumer can access it using the optional touch screen. The screen can be mounted portrait or landscape. Content can be delivered using either a compact flash card or web based option whichever is best for the retailer. The content sequence and product information are easily updated for promotions or other store requirements. The system is designed to be incorporated in a point of purchase display, on gondola shelving or on slat wall. “We presented the in-TRAC™ system at the In-store Marketing Institute’s StratConn event in Phoenix and were very pleased with the feedback we received,” said Tim Parker, President of Harbor Industries. “The clients thought it was an innovative solution to the age old issue of delivering a consistent message at retail.” Harbor Industries, Inc. is a full service producer of point of purchase displays and store fixtures headquartered in Grand Haven, Michigan with a manufacturing facility in Charlevoix, Michigan. Harbor has been providing interactive solutions for their clients for over 15 years. Harbor is a 63 year old family owned business currently under the management of the 3rd generation of the Parker family. For more information on Harbor Industries, Inc. and the in-TRAC™ system, email info@harborInd.com or visit our website www.harborind.com |
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For more information, please contact: Harbor
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