Life in the display business is always interesting especially if you have an advertising agency as one of your customers. This is what Rosie Bacon, our Permanent Display Product Manager found when she became involved recently with her advertising agency client, Publicis Mojo, and their liquor promotions.
Fortunately our Rosie is a practical person and with her guidance she was able to rope together some of the agencies wild ideas into workable performing displays. These displays are all about providing fun and games for consumers with loyalty and reward marketing programmes.
The displays shown in the pictures attached are for a selection of product which Swift and Moore market and distribute in Australia.
All of these displays have been designed to be used in liquor outlets like night clubs, bars and hotels and been structured to enable the allocation of prizes to consumer contestants.
The Kahlua House Bali Hut offers the opportunity for a patron to purchase a Kahlua drink and then be eligible to play the Kahlua house. The contestant turns the handle around once, which rotates the internal printed prize scroll, and then selects and opens a door to discover if and what prize they have won.
The Malibu Chill Shaggy Lover Lover Rater is projected as a love performance sensor, a consumer is invited to be rated by the machine. The display front has a disc panel sized to suit a hand. The contestant places their hand on this panel and from the pressure of their hand the panel will vibrate for a short time and then stops. While this is taking place a flashing light is traveling up and down the rating panel. When the vibration stops the light stops on a rating. Based on this outcome the consumer is given a prize. This type of promotion allows the operator latitude for prize allocation.
The Canadian Club Challenge is a game of skill requiring the contestants to pass a wand along a channel without touching the sides. If the hand wand makes contact with the sides a losing sound is made and the loser sign is illuminated. If the contestant can travel all the way to the finish then a loud winning sound is made with the winning sign flashing. The Beaver course is easier than the Moose course therefore winners are rewarded accordingly from the prize pool. I’m not sure whether the game gets easier or harder later in the night after the whiskies.
So you can image the fun and games Rosie and the team had bringing these ideas to life.
But no bragging, I always get the Bombastic rating, win the moose and luck the doors so I’m off to the pub to get some prizes.

For More Information, Please Contact:

Ace print & display PTY LTD
71 Marigold Street
Revesby NSW 2212
Australia
Phone: 61.2.9774.1900
Fax:61.2.9774.1325
Contact: Peter Smith
E-mail:Peters@aceprintdisplay.com.au
desw@aceprintdisplay.com.au
http://www.aceprintdisplay.com.au