Also in 2005, Display Factory has participated to the Benelux Popai Awards. Two exhibits were nominated: the Jupiler Counter Display and also the Whiskas-gondola.

Jupiler Counter Display:
The materials we used were exactly reflecting the brand image of Jupiler and are in line with the communication campaign on TV: each display is unique, as every piece of wood and every slate is unique. Using a real cord emphasizes the roughness of the display. Incorporating the LED in the crown cap, the bottle can be illuminated in a bar.

Whiskas Gondola:
By using the typical colour of Whiskas both for the communication as the basic presentation, the Whiskas gondola attracts attention throughout the store. The vertical banners and specific shelf strips make the whole offer more clear and help the shopper in taking decisions.

For more information, please contact:

Display Factory
The Retail Communication House
Neerveld 12
2550 Kontich
Belgium
Contact: Véronique Baguet
Tel: 00.32 (0) 3.457.84.78
Fax: 00.32 (0) 3.457.84.54
E-mail: pascal.libyn@displayfactory.be
veronique.baguet@displayfactory.be
http://www.displayfactory.be