Tchai wins the Innovation & Creativity Award 2007. On Thursday 13 December the presentation of the POP Awards took place at the San Marco Village in Schelle (Belgium). During a delicious gala diner the winners of the Golden Peacocks were announced in various categories. Winning this award means recognition by the whole of the instore marketing profession and thus is extremely important for all instore communication specialists. The competition is intense; every year the number of submissions increases and the quality improves. In brief... a formidable challenge to participate. This year Tchai was nominated with the Samsung Sushibar in the category Displays: Electra, Telecom and Computer Shops. And with much pride we can tell you that Tchai won the Golden Peacock in this category! Words of praise from the jury: “The Samsung Electronics Sushibar is a very beautiful innovative idea. It creates a strong brand value and perception in the store”. And not only in this category did Tchai win a Golden Peacock, Tchai also received the “Innovation and Creativity Award”. This actually means “The best display in the Benelux of 2007” – the ultimate prize of the POP Awards. For more information, please contact:
|
 |
