Best Instore Concept 2008 Tchai International

On Thursday 27th November Tchai International waited with their client, Prenatal, to receive two Golden Peacocks during the POP Awards Benelux 2008.

They received the first Golden Peacock for the Prenatal Eco Concept in the category 'Displays: Fashion, Sport and Shoes'. At the end of the evening 'The Best Instore Communication Material of 2008' was chosen from all entries and all categories. And the winner was Tchai International with the Prenatal Eco Concept. The second Golden Peacock was received with enormous pride. A huge compliment for Tchai International and Prenatal BV.

Words of praise from the jury: 'Simplicity says it all. Through the original and efficient form the display has few words needed to say what the collection stands for. They way the clothing is presented is original and ensures that the tree can easily bij re-filled. A sociably, responsible enterprise in all its dimensions. '

'We are honoured to have won both awards', says Kim Tchai, from Tchai International. 'Winning these awards is a great compliment to us and what we try to accomplish. There is a lot of competition and the quality of the entries grows every year. This gives us the motivation to produce beautiful, innovative concepts every year.'

Tchai International together, with Prenatal developed a free standing floor display that fully complies with the Eco principle for which the eco-clothing line of Prenatal stands. The collection is made from 100% soft biological cotton. This cotton is organic and is grown in an environmentally friendly manner. In this way Prenatal want to contribute to a better future for mother and child. 'We attempted to bring the eco feeling into the concept and it has worked', says Kim Tchai. 'The tree looks natural and is made from FSC wood; environmentally friendly ink has been used and an minimum amount of recyclable packaging was used to further help the environment'.

Further, it is a striking, eye catching design, that through its organic form effortlessly fits in with the interior design of Prenatal. The birds in the tree are the symbol for this clothing line and this detail completes the design.

This is the second year in a row that Tchai International has been fortunate enough to win the award for 'The Best Instore Communication Material'. Last year they received this well earned prize for the Samsung Electronics Sushibar.

Winning the two Golden Peacocks was extra special for Tchai International. Kim Tchai dedicated the awards to the memory of her grandfather Jan Tchai. He founded the company in 1961 to make shop window displays. Sadly, he passed away on Saturday 22nd November 2008 at the age of 86. 'In the mean time the company has grown into a (inter)national Instore Communication Specialist, but without him we could never have achieved this', said a proud Kim Tchai.