Tchai Cipos generates additional sales!

Are you a brand manufacturer or retailer with a comprehensive, specialized product assortment?
Do you have a product assortment that features a lot of variation and/or product innovations?
Do you have a product assortment with products of which consumers have little knowledge?
Do you want to offer consumers professional product explanations?
Do you miss the support and expertise of the salesperson on the shop floor for actually selling your products?
Do you want to increase sales?

In short, are you looking for a new way to optimally present your products on the shop floor and to provide consumers with information? Then Tchai has the solution for you!

CIPOS
Cipos stands for “Consumer Information Point of Sales” and is the umbrella term that Tchai has given to those IT products (screens, including specialized content) with which brand manufacturers and retailers can optimize their shelf management for certain product groups and offer their professional product explanation in just a few steps. The primary goal, of course, is to increase sales.

Screens on the shop floor
Digital media solutions are appearing on the shop floor more and more often. Some are used to entertain consumers: for example, for animation films and images or for announcing special offers. However, sometimes professional information needs to be provided to customers. This is especially true for brand manufacturers who have a comprehensive, specialized product assortment such as Vogel’s and Nemef, which sell a wide range of television mounts and safety locks, respectively. These are products of which consumers have little knowledge, that have many variations and where you want to make sure that you have the right product. In this case the consumer needs professional assistance. Assistance that the salesperson in the store cannot always offer due to lack of knowledge, lack of time or even partially due to a quick succession of product innovations.

It is thus up to the brand manufacturer to ensure that the products are displayed well in the store (shelf management) and that they offer consumers a tool they can use to select the product they need. After all, you want your target group to buy your product and not that of your competitor. You also want consumers to feel that they have been properly assisted and advised and that they are going home with the right product.

CIPOS Machines
To achieve all of this you need the expertise and experience of an in-store communications specialist such as Tchai International. Tchai knows what’s going on in the market, has retail experience and has knowledge of consumer behavior, category management and design. And Tchai has CIPOS machines. These are product information machines with which consumers work their way through the “search tree” of the product assortment by answering a set of questions. Together with the customer, Tchai defines the communication problem and proposes concrete solutions for the content and the correct search tree and implements the entire shelf management, including the screen.

Together with companies such as IBM, our business partner, we can serve the market both locally as well as internationally (globally).

You get a digital media solution, on the shop floor, that takes content into consideration, uses the best IT solutions and screens and has thought about what you want to achieve with it. In addition, this digital media solution is integrated into a presentation that is entirely in line with your corporate style. What more could you want?