Early February in Breukelen, Holland the European head office of Cadillac & Corvette Europe and the first Dutch Experience Centre was opened. Tchai International, instore specialist, is responsible for the entire decoration of the Experience Centres of Cadillac & Corvette in Europe. These centres give new impulses to the meaning of ‘experience’ in a car sales environment in which outstore and instore communication fluently overlap in each other while the brand builds up its desired image.
The ‘experience’ the visitor of the centre should have is the essence of the brand Cadillac:
Heritage (the history, the heritage of the brand);
Technology (the futuristic technology that is applied):
Art & Science (applied science combined with progressive design).
This experience is attained by showing the essence via large and small screens that are surrounded by impressive furniture made from timeless but high quality materials. The modern styled cars give the impression that they are being presented in a dish. Exclusivity is affirmed and the total image the average European has of the Cadillac brand is given a push in the right direction.

For more information, please contact:
Tchai International
P.O. Box 4125
2980 GC Ridderkerk
The Netherlands
Tel. +31 (0)180-484444
Fax +31 (0)180-415778
info@tchai.nl
www.tchai-international.com