Weillrobert

McDonalds Free Magazine Fixture
Through the internet, customers are used to direct access to information from their favourite brands. The multichannel approach to communication takes this consumer behavior into account in-store.

One way to give information in-store is to publish a free magazine. However, in order to make it successful, customers must see it and use it!

This is where Weillrobert came in. With heavy experience in press magazine design and production, we have added a number of specifications to make this display unit successful at McDonalds restaurants.

Corporate image standards had to be matched, of course, but also, provide easy access to take a magazine with only one hand, safely.

For more information, please contact:

Weillrobert
42 rue Botzaris
75019 Paris France
Tel: (0)1.53.38.63.20
Email
http://www.weillrobert.com