Nivea Shop in Shop The new renovation of Nivea brand at Central World Plaza. Recently in October 2006, Beiersdorf Thailand had introduced a new image of Nivea product as premium grade skincare. A new shop-in-shop style fixture was built at the cosmetic section of the department store. The main structure is made of wood mounted by white and blue acrylic sheets. Product shelves are illuminated in white and blue to enhance the theme color of Nivea. There are separated 'on promotion' shelves, and normal product shelves which can carry numbers of product. The fixture is decorated by graphic designs for communication. The information desk is added for the beauty ambassador (sales representative) to perform skin test activity and to introduce the product to client. For more information, please contact: YC
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