IL Hwa Ginseng Gondolar

IL Hwa Ginseng is a ginseng extract product for food supplement. It aims to target the high-income family member. Previously its selling point was a promotional showcase area in front of the supermarket. Current consumer behavior has changed. People are more willing to buy from the merchandising shelf in the supermarket, rather than from the showcase area.

IL Hwa has changed its selling point to be ‘in’ the supermarket shelf. It chooses to merchadise in a special gondolar shelf at the End-cap area. A well-designed gondolar shelf was produced to be placed in Tesco Lotus’s pharmacy section. The unit is illuminated with fluorescent lamp to enhance the products. Graphic communication is in red-orange tone, as IL Hwa’s concept. The locking system is used to prevent of theft.

For more information, please contact:

YC Products CO, ltd
458, 460, 462, 464, 466 Fueng Fha Building 5th
Rajvithee Road, Bangplad, Bangkok 10700
Thailand
Tel: (+662) 883-0646-50, 433-0082-3
Fax: (+662) 434-9496
E-mail: info@ycproducts.com
Vijit's email : vijit@ycproducts.com
Piyaporn's email : piyaporn@ycproducts.com
Contact: Mrs. Vijit REOW (General Manager)
Ms. Piyaporn REOW (Marketing Executive)