Solo - New Concept

Solo is a local brand of door hardware product. It is a well-known brand for doorknob, lock, and key. The product was traditionally merchandised in the DIY section of department stores. Recently, this year, the marketing team is trying to introduce the product to the modern trade market, starting at a DIY hyperstore called “Home Pro”.

Home Pro has been making highly progress in Thailand’s market. Recently there are 21 branches all over the country : 16 branches in Bangkok and 5 branches in other big towns.

Solo has started its marketing via Home Pro with sets of attractive floor stands. Primarily, two types of floor stand have been designed by Y.C. Products to be used in the promotional area of Home Pro at RamaII, and Home Pro at Ratchadapisek. After the campaign, some units will be installed permanently in the hardware section to merchandise Solo products.

The floor stand works well, and Solo has increasing sales at Home Pro. The sales volume will be evaluated in the middle of this year. More floor stand has been expected to be produced for other branches of Home Pro nationwide.

For more information, please contact:

YC Products CO, ltd
458, 460, 462, 464, 466 Fueng Fha Building 5th
Rajvithee Road, Bangplad, Bangkok 10700
Thailand
Tel: (+662) 883-0646-50, 433-0082-3
Fax: (+662) 434-9496
E-mail: info@ycproducts.com
Vijit's email : vijit@ycproducts.com
Piyaporn's email : piyaporn@ycproducts.com
Contact: Mrs. Vijit REOW (General Manager)
Ms. Piyaporn REOW (Marketing Executive)