Marketing: Use Business Testimonials
2011-04-04 12:40:32

Interview with Rieva Lesonsky, small business expert and CEO of GrowBiz Media.

The Logical Path to Trust
2011-03-24 00:00:00

Marketing is not really complicated. In fact, it's terribly logical. The tough part for most business marketers, though, is they don't think about it that way.

Real'Time View from the Guru of Global Raves and Virtuoso of Virtual Buzz
2011-03-09 00:00:00

Author and marketing strategist David Meerman Scott believes anyone in business can do what he does: keep an eye out for opportunities and be the first to react.

Free for All: Why Giveaways Boost Marketing Efforts
2011-02-15 09:05:01

Sumer Morenz of D&B Digital TV interviews small business owners on why they give away products and services to boost their marketing.

Social Networking for Business: Use RSS Feeds
2011-02-10 10:05:02

Interview with technology expert David Spark, founder of Spark Media Solutions, a new media consulting company.

What Works: Marketing Your Small Business
2011-02-08 09:05:01

Sumer Morenz of D&B Digital TV heads to the AdTech marketing conference in San Francisco to uncover useful marketing tips.

Marketing: The Best Way to Create a Promotional Video
2011-02-03 09:05:02

Interview with Ron Dawson, creative director of Dare Dreamer Media, a new media production and marketing company based in Atlanta, GA.

Do Your Prospect and Client Communications Help You Build Trust?
2011-01-31 00:00:00

Boosting Google Local Search Engine Marketing Ranking Via ‘Signals’ within Social Media
2011-01-31 00:00:00

Keeping Fit Is a Lot Like Conducting Good PR
2011-01-26 00:00:00

Are TV drug ads harmful to our health yet?
2011-01-23 00:00:00

So I am at a casual get-together, a meeting of guy pals over a beer at Destihl, when one there suddenly announces he’d gotten a new prescription drug that is working nicely at his house these days. "I’m taking Cialis," he says.

Hidden Ocean Finds Niche in Bottles
2011-01-20 00:00:00

Robert Massoth may have lightning in a water bottle.Massoth and his father, Stephen Massoth, are the general managers for Hidden Ocean LLC, a company that will produce bottled water south of Moriarty. Granted, a bottled water plant is not on many lists of the most exciting industries of 2011, but the Massoths do have an interesting niche."Our push is going to be the bottle," he said.

Your Card Lasts Longer Than Your Handshake
2011-01-18 00:00:00

2011 e'mail marketing to'do list
2011-01-17 00:00:00

The savviest e-mail marketers will be taking their game even further and investing in innovative programs designed to ensure success.

Shopping Websites Evolve to Bring Customers More Value
2011-01-14 00:00:00

A new type of retail website is evolving as brands demand more promotional support from the online shopping aggregators.

Household names use DRTV to show off new product lines
2011-01-01 00:00:00

Major brands have turned to direct response TV to raise consumer awareness and support retail promotions.

Don't be Anti'Social
2011-01-01 00:00:00

HEADNOTESocial media is the new way to do businessStop. Take a moment. Now breathe. It's easy for anyone to become overwhelmed with social media. From Linkedln to Facebook© to Twitter and more, whether you're ready for it or not, it's staring right down at you. For the systems integrator, not...

Using Your Customers to Drive Your Marketing
2010-11-17 00:00:00

These sure-fire strategies can help get the word out about your business efficiently and inexpensively.

How to Apply a Search Zeitgeist to Your Business
2009-12-23 00:00:00

Google and Yahoo! compile data revealing the most popular search terms for a given year. With a little brainstorming, you can put their research to work for your business.

Three Brand Identity Myths That Will Bring Your Business Down
2005-03-23 00:00:00

Having a brand identity is extremely important to your business's success. However, many business owners have misconceptions about brand identities that can damage their businesses.

Nestea's Wonderful Machine Not as Cool as Coke's Happiness Machine
2011-04-04 12:40:32

Sorry but we're just not digging this Nestea Wonderful Machine, a retrofitted vending machine that allowed people to remotely remove a bottle from the machine.

Tazo Tea Gets Interactive Storefront Windows at Starbucks
2011-04-04 12:40:32

Blast Radius, MediaCom and The Media Merchants have developed interactive storefronts, one in Toronto and one in Vancouver, which allow passersby to go on an adventure to discover each of three new Tazo Teas Starbucks in promoting.

Bruce Willis to Front Russian Bank's Ad Campaign
2011-04-04 12:40:32

Bruce Willis has signed a year-long deal with Trust Bank and will front the financial institution's ad campaign for the next year.

Benjamin Moore Offers Freedom, Simplicity and...Um...Versality?
2011-04-04 12:40:32

Unless you can find the word "versality" in the dictionary, it looks like a Benjamin Moore POP suffered a proofreading oversight.

Primo Borrows Happiness Machine For Convenience Store Promotion
2011-04-04 12:40:32

Does anyone really care what brand of drink you choose when you're in a gas station convenience store? Damn right someone cares!

Your Hands Are Gross
2011-04-04 12:40:32

Nothing like calling attention to the unseen organisms that crawl all over our skin to get us to go out and buy some soap.

The Red Cross Pops The Salvation Army
2011-04-04 12:40:32

Now here's a store you don't expect to see at the mall.

Well Written Press Release Gets Attention For Minnesota Lottery
2011-04-04 12:40:32

And we didn't have to go digging through a collection of attachments or ridiculously worded releases to find the nugget of information.

Possibly the Happiest Bank Campaign Evar
2011-04-04 12:40:32

When was the last time a bank campaign made you feel all giddy and happy?

Mars Hosts Online, Offline Easter Egg Hunt
2011-04-04 12:40:32

Thanksgiving. Christmas. Valentine's Day. *slap* Easter. Please, make it stop!